Signed in as:
filler@godaddy.com
Director of Marketing
Redefined Marketing for the Company
As the first in-house Marketer for the company, I established:
- Email marketing
- Social Media accounts + corporate Social Media policy
- Budgets
- Digital marketing (Google + Social Media)
Additionally I upgraded processes for:
- Advertising
- Customer Newsletters
Rebranded the Company (twice)
- Rebranded in 2015 to modernize the company
- Rebranded in 2020 to redefine the company as a SaaS technology company with four brands (divisions) that fulfilled numerous needs within the automotive software space
Redesigned Industry Events
- Created RFPs and selected trade show booth company partners (3 instances due to growth)
- Facilitated the entire trade show exhibiting process for the company (planning | pre-show marketing | design | attendee experience | execution | tear-down | attendee follow-up)
- Structured company policy and handbook; established emergency contact procedures
- Refocused the event to be a customer experience
- Taught the sales team how to generate interest and secure visitors to the booth
- Created and reconciled the company budget for events annually
- Created and executed Customer Conferences (2014 - 2015)
- Managed quarterly CEO webcasts and product + partner solution presentations
Remodeled Company Websites (+ reduced expenses by bringing them in-house)
- Updated company websites in 2017 and brought them in-house, reducing over $30k in annual expenses and allowing for greater flexibility in change
- Added a corporate website that focused on Investor Relations in 2018 as the company continued to acquire additional companies
- Revolutionized the company website structure in 2020 by standardizing the experience for all 5 company websites (company + four brands)
Influenced the Decision to add Salesforce CRM + Pardot marketing Automation
- Upgraded the accountability for marketing + sales by adding an outsourced customer relationship management (CRM) tool (Salesforce)
- Added functionality for marketing automation through Pardot
- Gained Salesforce and Pardot administrator skills
COVID - 19 Response Team
As an integral part of the company's Covid-19 response team, I:
- Managed all customer communication
- Designed the portal
- Created + facilitated the company's forum for customers during the first few months of the Covid-19 shutdown (departmental sessions with tips that encouraged questions + interactions from customers)
- Designed + facilitated the company's first video cast with a cross-functional team